How We Use Cookies
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies and similar technologies to identify which pages and content are being used and to understand how visitors engage with our website. This helps us analyse data about web page traffic, content and campaign performance and improve our website and communications.
Where you have provided the relevant consent, this may include information about how visitors arrived at our website, engagement with website content and interactions with embedded video content.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages and content you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
Please note that the information set out in this cookies policy applies to the Informed Solutions website only and not other websites to which the website links.
How Do I Change My Cookie Settings?
You can change your cookie preferences at any time by clicking on the ‘C’ icon. You can then adjust the available sliders to ‘On’ or ‘Off’, then clicking ‘Save and close’. You may need to refresh your page for your settings to take effect.
Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Find out how to manage cookies on popular browsers:
To find information relating to other browsers, visit the browser developer’s website.
To opt out of being tracked by Google Analytics across all websites, visit Google Analytics Opt-out.
How Do We Use Cookies?
Our cookies and similar technologies can be separated into different categories as follows:
Necessary Cookies: these cookies enable core functionality such as page navigation, access to secure areas and management of your cookie preferences. The website cannot function properly without these cookies, and they can only be disabled by changing your browser preferences.
Analytical or Performance Cookies: these allow us to recognise and count the number of visitors and to see how visitors move around and engage with our website when they are using it. This helps us to improve the way our website works and understand the effectiveness of our content and communications.
Where you have provided Analytics consent, we use Google Analytics 4 (GA4) for this purpose. This may include understanding which pages visitors view, how they arrived at the website, how they navigate between pages and how they interact with website content.
We may also measure engagement with Vimeo videos embedded on our website, including whether a video has been started, viewing milestones reached and whether it has been completed.
Some links used in our communications may contain UTM parameters. These are labels added to a website link which help us understand which campaign, channel or communication directed a visitor to our website. UTM parameters are information contained within the link itself and are not cookies.
Targeting Cookies: these cookies and similar technologies record visits to our website, the pages visited and links followed and may be used to understand the effectiveness of our communications and advertising activity.
Where you have provided Marketing consent, we use the LinkedIn Insight Tag to support measurement and attribution of LinkedIn advertising and campaign activity.
Embedded Video Content
Some pages on our website contain embedded video content provided through Vimeo.
The Vimeo player communicates with Vimeo services to provide video functionality and may process information relating to player usage, performance and video interactions.
Where you have provided Analytics consent, we may also use Google Analytics to understand engagement with Vimeo videos embedded on our website, including video starts, viewing milestones and completions.
What Cookies Do We Use?
| Cookies | Description | Type |
| wordpress_ | A content management cookie set by WordPress which records logged in user defaults, and is required to administer the website. | Necessary |
| wordpress_logged_in_ | A content management cookie set by WordPress which records logged in user defaults, and is required to administer the website. | Necessary |
| wp-settings- | A content management cookie set by WordPress which records logged in user defaults, and is required to administer the website. | Necessary |
| _ga | Set by Google Analytics to help distinguish visitors and support visitor, session and campaign reporting for the website. | Analytical |
| _ga_J4LC7R3S5Z | Set by Google Analytics 4 to support session measurement for the Informed Solutions website. | Analytical |
| _gid | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. | Analytical |
| Vimeo embedded player | Provides embedded video content and communicates with Vimeo services to provide video functionality and may process information relating to player usage, performance and video interactions. | Analytical |
| LinkedIn Insight Tag | Used, where Marketing consent has been provided, to support measurement and attribution of LinkedIn advertising and campaign activity. | Targeting |