Informed Solutions Joins the Market Research Society

Informed Solutions is proud to announce that it has become a Company Partner of the Market Research Society (MRS), the UK’s professional body for research, insight and data analytics.

The MRS plays a central role in shaping and upholding professional standards for research practice and evidence-based decision-making across commercial, public and political sectors. It supports specialist training, qualifications, flagship events and thought leadership that help drive excellence in research globally.

Trust at the Heart of What We Do

Informed’s focus on trust and rigour underpins all of its work, grounded in strong research and user-centred design practices that ensure solutions are evidence-led and rooted in real user needs. This approach has delivered high-confidence insight and tangible value for major UK public sector organisations, including the Medicines and Healthcare products Regulatory Agency (MHRA), NatureScot the National Police Coordination Centre, Department for Transport and the NHS.

By aligning with the MRS and its global community, Informed strengthens confidence among clients and partners that research is conducted with trust, care, respect and accountability. This membership complements Informed’s wider assurance framework and reinforces the ambition to remain at the cutting edge of trusted innovation, delivering insight that supports better decisions in an increasingly complex, AI-enabled world.

Ethics, Governance and Integrity in Research and Insight

As artificial intelligence, digital transformation and rising regulatory and professional practice expectations reshape how organisations generate and use insight, the need for trusted, responsible research has never been clearer. Informed’s membership of the Market Research Society (MRS) reflects a deep commitment to these principles, reinforcing its dedication to delivering research that is trusted, innovative, rigorous, transparent and grounded in ethical best practice.

Joining the MRS builds on Informed’s recent achievement of becoming one of the first organisations in the UK to receive ISO 42001 certification, the leading international standard for AI management systems. Informed recognises the growing demand for trusted innovation partners that combine the highest quality of research and insight, with forward-looking technology and robust governance. By joining the MRS and adhering to the MRS Code of Conduct, Informed is further strengthening its capability in ethical governance, data integrity and professional standards across its research and insight activities for clients and partners. Through access to MRS training, guidance and professional development opportunities, Informed continues to invest in upskilling its research practice, ensuring its experts remain at the forefront of evolving research methods, standards and technologies across the platforms and services it delivers in the UK and globally.

Informed’s MRS membership also supports its international expansion. While the Market Research Society is UK-focused, the UK is recognised globally for setting some of the highest standards in research ethics and professional practice. Informed’s MRS membership therefore strengthens Informed’s international credibility, providing clear assurance that research is conducted to globally respected benchmarks. This alignment supports Informed’s international expansion and reinforces an intent to operate at the forefront of international research standards, enabling Informed to build trusted, long-term partnerships across ASEAN and beyond.

Sara Di Domenico, Director, Informed Solutions commented on the news: “Trust sits at the heart of what Informed does. As research and insight become ever more intertwined with AI and data-driven decision-making, organisations need partners who combine innovative capability with robust ethical foundations. Building on ISO 42001 accreditation, Informed’s membership of the Market Research Society is another clear signal of our commitment to, and investment in, trusted innovation, global standards and to delivering research and insight that meets the highest professional benchmarks.”